Comments on: “Sam’s Pizza Place”

By: ScottUA

ScottUA — Mon, 17 Sep 2007 23:15:43 +0000

Definitely agree with most of the comments. It sounds like Sam failed to study his target market prior to opening his doors.

I would personally re-launch his “low-carb/cal” pizza and market to the local college/high school crowd. In fact, one strategy would be to find the “decision makers” within each sub-crowd and pay them a little bit of money to subtly market the pizza to their friends. If you get the popular kids to frequent this place, you’ll draw in their social circle.

By: Business Ideas

Business Ideas — Mon, 17 Sep 2007 14:53:03 +0000

I completely agree. Creating the product first to suit the market second is the wrong way to go about targeting a target market. He should have polled the market and found out what they want and design THAT, not vise versa. Good point

By: Angie

Angie — Sat, 15 Sep 2007 23:32:23 +0000

I agree. Developing a new product FIRST is not uncommon for a small chain or single establishment, but if he is so concerned with target groups, he may have needed to do all of the research first.

By: Everyday Weekender

Everyday Weekender — Fri, 14 Sep 2007 22:35:38 +0000

Why doesn’t Sam spend more time on the marketing?

By: In The Sphere: The Simple Life of Affiliate Marketing | BlueFur.com

In The Sphere: The Simple Life of Affiliate Marketing | BlueFur.com — Fri, 14 Sep 2007 20:07:43 +0000

[...] Ramblings‘ Cameron has set up a fictional marketing scenario for you to consider called Sam’s Pizza Place. The made-up business is looking for the best way to promote its signature product (low-fat pizza) [...]

By: Bonnie

Bonnie — Thu, 13 Sep 2007 17:20:39 +0000

Did Sam do this backwards (i.e., developed the product first and THEN tried to find “targeted” buyers)? Many health-conscious women tend to avoid pizza altogether, so maybe that’s not such a great target for this product.

Luckily for Sam, he accidentally found the market he should be selling to. He should forget trying to sell to people who aren’t interested, and boost his marketing to those who are. He should find out why they like it and then use that info to promote the heck out of it.

And offer a nice salad for the health-conscious moms who bring their daughters in for the pizza!

By: John Lampard

John Lampard — Thu, 13 Sep 2007 13:23:56 +0000

Quite frankly Sam would be better off placing his advertising near bars and night clubs which would the eye of late night bar flies looking for a “healthy and low fat” snack before going home

By: Chee Kui

Chee Kui — Thu, 13 Sep 2007 10:15:58 +0000

Maybe Sam’s pizza sounds appealing to younger girls because of the low amount of fat. So, I guess he might as well refocus his target and sell to girls in the younger age group range.

Or, if he insists on getting female customers that frequent gym, then it’ll be better to advertise on billboards near to gyms.

By: Business Ideas

Business Ideas — Thu, 13 Sep 2007 04:36:04 +0000

Sam definitely needs to focus his marketing better. Instead of trying to target everyone, target the people you know are going to want the product. A low-fat pizza is appealing to anyone trying to lose weight or maintain a healthy body weight.