His response surprised me: “I don’t know,” he said, “you’re the authority here. You tell me.”
I wonder what it means to be considered an “authority”. I’m no different than him in the sense that I am nothing more than an affiliate who talks to other affiliates on a daily basis about what programs are converting and how to increase click-through-ratios. I’m certainly not a “guru” in my field, and by no means would I say that I’m an “authority”, yet to these particular individual I was the authority about that specific situation. Interesting…
I think that many people simply see someone as an authority if they happen to know a little bit about a specific industry or topic. Some people are self-branded authorities, while others work their entire careers selflessly and relentlessly seeking to provide quality, correct information about something. Those people are true authorities, not the people that brand themselves an authority to take advantage of someone else’s ignorance.
So, I guess the point of this is to remember that you’re going to be considered an authority by those who know less than you about your industry. As an ethical business-person it is your responsibility not to take advantage of that.
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