Lockboxes

In my previous posting, I wrote about Virtual PO Boxes. Another similar handy service I use for my own business is a lockbox, which is something my bank offers. It is basically a PO Box I use just for checks that are mailed to me, like for affiliate payments or invoice payments. I get over […]

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“Sam’s Pizza Place”

Let’s try something a bit different and look at a scenario. Sam, the owner of a small independently owned pizzeria, developed a new low-fat pizza targeted to health conscious women. Three months after launching the new pizza he observed that the pizza was extremely popular among younger women but not in his intended target market. […]

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