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“Sam’s Pizza Place”

Let’s try something a bit different and look at a scenario. Sam, the owner of a small independently owned pizzeria, developed a new low-fat pizza targeted to health conscious women. Three months after launching the new pizza he observed that the pizza was extremely popular among younger women but not in his intended target market. […]

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Too Much Experience Can Cost You The Job

When you are writing up your resume it can become quite tempting to really embellish your previous experience, accomplishments, and achievements. You really should avoid doing so, as even if you don’t get the job, it can raise expectations for performance and capability, and you may find that you are unable to deliver. That’s not […]

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Self Growth or Job Placement?

The modern job market is competitive, and for that reason many students (including high school students) are basing their education around a particular job that they want, discounting their long term career goals. This seems to be a bit of the opposite goal of post-secondary education (whatever happened to self growth and discovery?), but it’s […]

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