Sismai Roman On Navigating Multi-Stakeholder Deals in Enterprise SaaS: Techniques for Managing Complex Sales Cycles
In the world of enterprise Software-as-a-Service (SaaS), securing a sale often requires more than just convincing one decision-maker. Instead, it involves a multifaceted dance with multiple stakeholders across departments—finance, IT, procurement, and end users—each with distinct priorities, concerns, and influence. The modern enterprise sale is long, strategic, and increasingly political, where understanding stakeholder dynamics is […]
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