Adding a Touch of Spirituality to Your Life

There’s a common misconception about what spirituality is. Spirituality refers to the way in which you treat your psychological and spiritual self. This can include the adoption of religion, meditation, relaxation, new mentalities or ideas, or changes in your self perception. Being spiritual addresses your personal beliefs – in life, the afterlife, and the workings […]

Continue Reading

Hey There My Customers

Some of you may have heard the hit song “Hey There Delilah” and thought that it was good. It’s easy to manipulate and put in your own style and flow. I can’t even recall how many times some friends of mine and I would butcher this song. I’ve decided that today’s post should be a […]

Continue Reading

“Sam’s Pizza Place”

Let’s try something a bit different and look at a scenario. Sam, the owner of a small independently owned pizzeria, developed a new low-fat pizza targeted to health conscious women. Three months after launching the new pizza he observed that the pizza was extremely popular among younger women but not in his intended target market. […]

Continue Reading

Are You Addressing Your Target Market?

That’s a good question, don’t you think? A lot of home business owners focus on building a reputation and generating referral business, yet many people don’t even realize the benefits of marketing to their target market. Referral business is great, and free advertising always has the best return on investment ratio, but there’s a lot […]

Continue Reading