As the United States becomes more and more diverse, the need for bilingual employees becomes greater. According to the most recent US Census, it states that 40 percent of the people in California speak languages other than English at home. Spanish is most common (26 percent) followed distantly (2 percent or less) by Mandarin, Cantonese, Tagalog, Vietnamese, Korean, Armenian, Japanese, German and Persian. Nationally, Hispanics comprise just over 11-percent of the US population and are expected to overtake African Americans as the nation’s largest minority group during the next decade. What does this mean for businesses? The change in demographic inevitably means the change in customers and sales strategies to these customers. When over 25% of the population in California speaks Spanish at home, the need for businesses to reflect that becomes a major factor in catering to their customers.
According to CareerBuilder:
The top industries for bilingual candidates include healthcare, financial services, social services, public services sales, marketing, and tourism.
As you can see from the industries mentioned above, they all involve heavy client interaction with the everyday people. Health care, social services, public services and tourism are areas where employees often frequent customers that may not speak, or speak very little English.
In many countries across the world, English is taught and learned in schools. As a customer centered business, would it be more hospitable if you had the able staff to communicate with these customers in their native language? Not only would the comfort level and trust increase, but so would the level of sales in comparison to a similar business with a language disconnect.
Hispanics constitute the fastest-growing segment of US society. As their numbers rise – along with their economic and political clout – Spanish is likely to be heard and spoken with even greater frequency in the years to come. Because of this, having bilingual skills is a definite plus for job candidates as more and more businesses in multicultural cities are reaching out to underserved segments of the population. One of the major necessities currently out there is the need for Spanish speaking employees. And, as the US Hispanic population grows, businesses need employees who can communicate both culturally and linguistically with this group.
Sponsored by: Hispanic-Jobs.com