An industrial complex is a term describing a symbiotic relationship between a supply and demand side, often in a negative way, resulting in large profits and self-interested spending. The military-industrial complex was one such instance and prison-industrial complex being another. The one presently relevant: the Superbowl-Industrial Complex. I?m talking about the potential $140 million CBS had to gain from ad buys during the 3-hour game, not to mention the additional millions from local and national buys during the 6 hours of pre-game programming on top of that. ??The money avalanche doesn?t stop at the network level, however. Spending from an array of sources: $4,500 per ticket, airfare, food, entertainment, partying, etc., contributes to a local Florida estimate of a $400 million dollar boon.
National spending around the sporting event coming from things as straightforward as Colts and Bears hats and t-shirts, beers and bar tabs, through to new HD television sets and recliners for guests could round out to $8.7 billion. 8 billion, 700 thousand, and 56 dollars that is, if you tack on the 56 for the chips, dip, and 12-pack I brought over to a friend?s house for the game. If ad spending for the last 20 years comes in over $1.7 billion, and this year?s ancillary spending came to $8.7 billion, imagine what 20 years of ancillary spending rounds out to?
Now, when you hear that Beckham is getting $250 million over 5 years, think about who is REALLY making money.
Bud Light, Classroom