There is a lot that can be learned from the Online DVD Rental Service battle that has been going on for the last several years between Netflix and Blockbuster. Netflix was the first to introduce its service in 1999 and has worked their way up to having a DVD library of over 70,000 titles. Just when it looked like they were running away as the leading DVD rental site, Blockbuster (the more established brick-and-mortar company) launched it’s own competing service in 2004. Even with Blockbuster’s 5 year lag, they have quickly caught up and have the added benefit of all their store locations to really give Netflix a run for their money. Today, Blockbuster also has over 70,000 DVD titles, ships in 1 day and they distinguish themselves by allowing customers to rent online and in-store. To appeal more to larger families, Blockbuster added a free video game rental per month that Netflix is unable to offer.
Which Service Do I Use?
Although I often work 12 hour days, I am a firm believer in finding a balance between work and play so to relax at nights and on weekends I enjoy watching movies. I recently signed up for Blockbuster and have not looked back since. It helps that there is a Blockbuster a couple miles from my house so I usually order online, but have the option to exchange in store if I want a movie right away.
Business Lessons From The Netflix vs Blockbuster Battle
Just because an existing company occupies a niche doesn’t mean you can’t enter the same niche and take over some of the market share. It takes a very creative spin on the business and value you bring, but can easily be done. In an age where Walmart and Amazon could not compete with Netflix, Blockbuster took an outside-the-box approach and have created a very valuable service for customers and a new business model for themselves.
- If you’d like more details about Blockbuster, you can do so here.
- If you’d like more dtails about Netflix, you can do so here.
Which DVD rental service do you use? I’m curious to hear about your experiences. Please share them in the comment section.